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Jaguar’s new EV is as wild as its new logo
Jaguar’s new concept car, Type 00, comes after the British automaker’s controversial rebrand. The car could be just as polarizing. Jaguar has finally unveiled...
fastcompany.com
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Jaguar’s head of design on the company's viral rebrand, its new EV, and why that Musk tweet was actually a good thing
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a...
fastcompany.com
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design
‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look
We talk to JKR’s Lee Rolston about the year’s most contentious rebrand. If you didn't hear the news that Jaguar has rebranded when...
creativebloq.com
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design
Jaguar’s Rebranding feels ‘Confusingly Generic’ as the Luxury Carmaker Announces New Visual Identity
The new logotype, which looks indistinguishable from the Motorola font, makes the Jaguar feel ‘toothless’. I didn’t have a Jaguar rebrand in my 2024...
yankodesign.com
8.99k
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auto
What BMW Can Learn From Jaguar’s Risky Rebranding Strategy
As everyone knows, Jaguar recently underwent a rebrand that aims to position it as an upper-luxury rival to Porsche, Bentley and Aston Martin. The...
bmwblog.com
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design
Why do people criticize Jaguar’s rebranding?
Cultural convergence and the shift to minimalism in automotive branding As a designer and avid car enthusiast, I’ve always admired Jaguar’s history of...
uxdesign.cc
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cool stuff
Jaguar’s Controversial Concept Car Stops Paris Traffic
As Jaguar has repeatedly pointed out “Type 00 is a non-production vehicle,” but that hasn’t prevented it from making a dramatic appearance on the...
hagerty.com
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cool stuff
One Word Describes Jaguar’s New Concept: Brutal
Enough about the rebranding. Here’s the car. Plus: The race to map a mouse’s brain. Jaguar’s recent ad rollout raised a lot...
bloomberg.com
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cool stuff
Type 00 Marks Jaguar’s Electrified Future with Art, Innovation and Exuberant Design
A bold new concept car debuted at Miami Art & Design Week, merging innovation with heritage. Jaguar has fully cemented its heritage amongst car...
hypebeast.com
14.87k
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cool stuff
Opinion: Will Jaguar’s concept car catch on?
The storied British brand has launched a bold, if controversial, new hyper-luxury vision for itself Copy nothing, delete ordinary. Do it with an...
ajc.com
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auto
A New Blueprint for Jaguar
We’re fresh back from Munich where we got a firsthand look at the German premiere of Jaguar’s Type 00. But this was no ordinary...
highsnobiety.com
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auto
Jaguar’s new look proves as contentious as its advertising
Despite the criticism, the Type 00's bold redesign aligns with Jaguar's history more closely than you might expect. By now, you’ve no doubt seen...
autoblog.com
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cool stuff
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
This vehicular Pink Panther is falling flat on its face. Jaguar’s alleged attempts to woo Generation Z with a Barbie-pink electric vehicle backfired...
nypost.com
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cool stuff
Jaguar’s big rethink earns its Type 00 concept car a Wallpaper* Design Award 2025
After the pink moondust has settled and the reactionary howls have tailed away, what to make of Jaguar’s Type 00 concept? Is it the most...
wallpaper.com
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